Product Marketing Manager

I turn deeptech
and AI offerings
into value propositions
understood and adopted
by decision-makers.

Laurent ASSOULY

About Me

I bridge the gap between complex technology and market success. With 18+ years transforming AI and deep tech innovations into compelling value propositions, I drive enterprise adoption through strategic positioning, winning RFPs, and cross-functional alignment. TELECOM Paris engineer turned product marketing leader.

Expertise

  • Product Marketing
  • Market Intelligence
  • Go-to-Market Strategy
  • Sales Enablement
  • RFP/Tender Management
  • AI & Deep Tech

Experience

EVITECH

Marketing & Communications Director – AI / Machine Vision

2007 - September 2025

Tech-market alignment for AI, vision, and software solutions. Drove decision-maker adoption in enterprise and public sectors through effective go-to-market strategies and sales enablement. Supervised internal and external contributors.

IDEMIA

Project Manager – Smart Cards

2000 - 2007

Supported export teams across USA, Spain, Italy, UK, Belgium, Canada, and Mexico. Managed technical and financial proposals, presentations, and coordinated development with R&D, factories, and suppliers.

Thales Avionics

Software Manager – Aeronautics/Telecoms

1997 - 2000

Led development of tools for an airborne communications stack.

Education

TELECOM Paris

Engineering Degree

Graduated

Engineering degree from one of France's leading Grandes Écoles specializing in telecommunications, computer science, and digital technologies.

What I Deliver

I create market momentum for complex technologies by translating technical innovation into business value that resonates with enterprise decision-makers.

Strategic Positioning

Crafting clear, compelling narratives that position deep tech and AI offerings for maximum market impact. I align product capabilities with customer pain points, ensuring your value proposition cuts through the noise.

Enterprise AI Leadership

Steering enterprise AI initiatives from concept to deployment. I shape product roadmaps, coordinate cross-functional teams, and ensure technical solutions meet real business needs.

Winning Complex Deals

Leading high-stakes RFPs and tenders with comprehensive technical, financial, and strategic proposals. I orchestrate compelling presentations that secure enterprise contracts and public sector partnerships.

Market Intelligence to Action

Converting market signals into product strategy. I analyze competitive landscapes, identify opportunities, and guide development priorities to keep you ahead of the curve.

Additional Project

Get In Touch

Looking for a Product Marketing professional with Deep Tech and AI expertise? I'm seeking full-time roles in Product Marketing, Technical Marketing, or Project Management. Let's connect!

Connect

Location: Paris (France)
Open to: Remote and on-site positions